The target market of Viet Ha beers is the middle-income people, based on the easy-to-drink and slightly sweet flavor of beers. the design aimed to transmit the both the friendly and authentic feeling to customers. Using Dong Son bronze drum and Lacviet birds as the main patterns for the design, Vietnamese culture has been described here simply but not less sophisticated.
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Feature on Behance Package Design
Behance VietHa Beer
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Feature on Packaging of The World
Packaging of The World - VietHa Beer
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Client: VietHa Beer
Agency: RMA
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Creative Director: Doan Quoc Khanh
Art Directior: Nguyen Huong Ly
Designer: Linh Lee x Annie Ha