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Café Phố is an instant coffee product of MacCoffee. They are known for their delicious taste serving for consumers in multiple age range. Create the impression of Café Phố as a popular and likable beverage for everyone.
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The idea:
“THE TASTE THAT TAKES OVER THE WORLD”
Use the trigger question “Have you tried Café Phố?” with the message taken out as everyone all drinks Café Phố as a popular drink widespread in Vietnam to trigger audience to try Café Phố. It also takes over all billboards, traffic lights, and signals… And you, only you is the only one hasn't tasted it yet! Can't be left behind like that, finally you need get a cup of coffee and overwwhelmed by the unique taste now .
ON DIGITAL
Follow the idea, we created 6 bumper ads based on a variety of professions to spearing out idea to different target audiences. With structure "I tried, Have you tried Café Phố?" both to affirm the great taste of Cafe Pho as well as CTA.
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THE KEY VISUAL
Combined visuals from products as the twisting lines of coffee when stirring, with Vietnamese street materials. All create an interesting background that is twisted with the main talent sitting on a red plastic table, the familiar image of Vietnam's streets is inviting to try Cafe Phố right now.
Client
MacCoffee
Agency
Dentsu Redder
Credits
Sr Art Director: Linh Lee
Sr. Copywriter: Khôi Nguyễn
Jr. Copywriter: Hà Phương, Ánh Nguyen
Jr. Designer: Trân Phạm,Thảo Phạm, Ny Nguyễn
Account: Tiên Lê, Ngan Duong