Casper AC | Four Thousand Night One

THE BACKGROUND :
Summer has always been the time of the air conditioning market to star wars between brands. Among that, there’s Casper AC with their strong communication strategy on saving electricity consumption, while faster performance on cooling down. With such unique selling point for this category to standout as a brand, and to convert new users by easing their electricity bills worries, Casper strong confirms that: “Only when you use Casper AC, you will only need pay 4.000VNĐ per night for the AC electricity consumption, with cooling quality that goes beyond expectation!”

THE IDEA :
"Ví chẳng vơi, Mát thảnh thơi - 4 ngàn lẻ 1 đêm"
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Chill your house, also chill your bill. Four thousands for/and One night (*)
(*) Inspired by ‘One Thousand and One Nights - A collection of Middle Eastern folk tales’,

THE TVC :
As shared that the idea was inspired by ‘One Thousand and One Nights’, we dramatize the heat as if it was coming from a desert with an electricity bill monster - and these two keep stopping consumers from enjoying the effortless coolness.

THE KEY VISUAL :
The electricity bill has been such an obsessed nightmare of every single Vietnamese household (who use AC of course), we literally visualize the “chillness” / “lightness” / affordability of the bill after using Casper AC - portraying it like a magic carpet uplifting the whole family members up in the cool breeze, enjoying the coolness of Casper AC.

Client

Casper Vietnam