The background
Follow campaign of MILO last year with key message of “Regardless who you are, SPORT always brings out CHAMPION in you". We received more than 600 stories where moms shared of how sports has changed their & their kids perception towards overall development.
We bring real life “Sportspiration” stories submitted by moms. Real stories inspire real actions.
The changing power of sport is shown through the real stories submitted. We use the voice of those parents to manifest our message.
SPORT IS A GREAT EQUALISER
The Visual
BILLBOARDS FEATURING REAL KIDS FROM WINNING STORIES
We use real letters word from real parents to their children as part of grounds. Visualizing those words is an encouragement to help their children become confident, determined, and persistent to become champions
We invited the kids in those stories to do a series of Key Visuals to bring the true stories to inspire everyone.
Client
Milo Vietnam
Agency
Ogilvy Vietnam
Credit
CD : Bj Galinato
Sr.Art Director: Linh Lee
Sr.Copywriter: Thy day
Sr.Designer: Quan Vo