Hanoians, always want to be part of any trends or global culture, yet they will enjoy it in very Hanoian way. That’s why, there are special things you can only find in Hanoi and they are the symbols of their culture. Hanoi landmarks are one of them.
And McDonald's wants to be one of the symbols, as a way to connect with Hanoi culture and part of Hanoian’s pride. In anticipation for the first McDonald’s restaurant in Hanoi, Vietnam, we honored the city’s most iconic landmarks with the McDonald’s iconic menu - Mc Fries.
Behind the scene
Client
McDonald's Vietnam
Agency
LeoBurnett Vietnam
Credit
Creative Director: Paolo Garcia
Sr Art Director: Raven Ngo
Jr.Art Director / Designer: Linh Lee
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Food stylist: Thuận Võ
Assistant: Hoàng Luân
Food Photographer: Đỗ Sỹ