CAFE PHO R&G | THE IN-TUNE TASTE

The exciting project: Cà Phê Phố Rang Xay New Launch!
We’re thrilled to unveil Café Phố’s latest innovation: the first-ever roasted and ground (R&G) coffee in a super-handy sachet format. It’s bold, rich, and oh-so-convenient—perfect for modern coffee lovers who crave quality without the hassle.
So, how did we connect with R&G coffee enthusiasts and drive mass awareness?

Coffee lovers don’t just drink coffee—they experience it. For them, that first sip of perfectly roasted and ground coffee is a ritual, a spark, a moment where everything aligns. It’s the kind of coffee that makes you nod in approval, gives you a boost of confidence, and gets you “in the zone.” You feel unstoppable, energized, and ready to take on the world.

This is what Café Phố Rang Xay captures: “Đậm đúng điệu” – that authentic, rich flavor coffee enthusiasts crave, paired with “bao tiện lợi” – the unbeatable convenience of a sachet. With this campaign, we showcased how Café Phố Rang Xay transforms every coffee break into a moment of pure satisfaction, seamlessly blending premium taste and ultimate convenience. Because great coffee isn’t just about flavor—it’s about the feeling.

“Café Phố rang xay. Đậm đúng điệu. Bao tiện lợi!”
(In-tune taste. Unbeatably convenient!)
Every sip delivers the rhythm, energy, and satisfaction to keep you moving forward, no matter where life takes you.