BACKGROUND

Nestlé's world leading chocolate malt beverage with vitamins and minerals - MILO, has always been about fueling champions in life and committed to developing school sports in the country for nearly three decades. Participating in sports and team activities is a great way for kids to learn the values of teamwork, leadership, determination, effort, respect, confidence and fairness. By educating kids about the importance of sport, physical activity and a balanced diet, we build a more active and healthy future for the next generation.

THE IDEA
"CHAMPION SPORT IN A MINUTE"

As sport provides positive teaching for children that books cannot teach, MILO’s long-standing belief of "Sport is a great teacher of life values" is the powering fuel behind Champion Sport In A Minute Training Series, a one-minute video series showing step by step how kids can easily practice sports technique in a minute from Football, Basketball, Vovinam to Aerobics.