THE IDEA
“Beat of national”
Each of us has a different rhythm of life. Bustling rhythm, hustle rhythm, quiet rhythm, sublimation rhythm... But with football it's time for us to join a rhythm . Like VNPAY brand, even though the pace of life is different. All needs are connected to the same rhythm of life in one application
When all the different rhythms of life join the same beat for football. When the cohesion is symbolized by a harmonious Vietnam
“Vì tình yêu dành cho bóng đá,
Hoà thành nhịp đập của cả quốc gia.
VNPAY - Hoà nhịp đập, chung gắn kết.
Tự hào là đơn vị đồng hành cùng đội tuyển Bóng đá Quốc gia Việt Nam.”
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THE VDO
Different life, different people will join for a same beat when it comes to football. VNPAY will besides you in every beat.
THE KEY VISUAL
With a stylized beat image identified from the VNPAY logo, with neon light style. The image shows the message of a VN in harmony, living with football through the brand cohesion brought by the brand.
Client
VNPAY
Agency
Dentsu Redder
Credits
Sr Art Director: Linh Lee
Sr. Copywriter: Khôi Nguyễn
Jr. Copywriter: Hà Phương
Sr. Designer: Hà Ny Nguyễn
Jr. Designer: Thảo Phạm, Trân Phạm