Red Bull | "Based on a true story " short film series

In Vietnam, Red Bull is not only known as the top 1 energy drink but the brand is also famous for its inspirational and true to life videos. Because of this, to create campaigns for Red Bull, Ogilvy Vietnam always try to find true stories so that the audiences can find relevant angles that resonate with them.

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THE MISSING DAUGHTER
Story a delivery man who chooses this job in order to find his missing daughter for more than 4 years (still counting until today). During his up and down journey, it's positive power that drives him through all the hardships for the bigger goal. The video is in style of narration where the driver shares his story and positive power through conversations with his daughter.