The Idea

We create a movement where you can do weird without being judged. In this Do-Weird community powered by YoMost, those who dare to do weird come together. In this community, you are inspired and encouraged to do weird. Because you’re not alone.
”Just do weird. All for a Yo!Feeling.”

Product Lauching Key Visual

How do we bring that spirit in this Product Launching campaign? By bring the “Weird” attitude into our execution, to catch their attention and get inside their mind after exposing to our materials. We will create a series of 2 different Key visual for 2 flavors - Orange & Passion Fruit to introduce the new Yomost Fresh.  The Key Visuals will capture people’s attention, in a “Weird” way in various channel.

Bumper Ads On Digital

We will create a series of 2 6-seconds bumper ads. Orange & Passion Fruit to introduce the new Yomost Fresh and its flavors in the most interesting way that will capture people’s attention, in a “Weird” way.In this series, we want to tell our product story - the combination of different ingredients to create the new Yomost Fresh.

Credit

ECD: Paolo Garcia
CD : Jeremy Lim
ACD: Vy Nguyen
Copywriter: Nghi Vo
Art Director: Raven Ngo, Linh Lee
Designer: Kit Tik