With the minimal budget that does not allow a food photography shoot, the design solution was for the iconic food menu to be brought to life by a simple modern illustration style, that can immediately grab attention with simple straightforward message.
Food from the menu was selected and carefully illustrated to make it recognizable both as McDonald’s food and as a numerical digit that tells time.
These game time reminders were displayed around McDonald’s stores in Ho Chi Minh City and thru Facebook targeted link ads which drove them to the McDelivery app with precision marketing deployment. The posters and posts were updated in real-time to promote different matches during different days. This made the idea continuously relevant to football fans throughout the whole tournament. Because of the clever use of illustration, the customers were successfully reminded that McDelivery 24/7 was available for them at any time during World Cup.
Client
McDonald's Vietnam
Agency
LeoBurnett Vietnam
Credit
Creative Director: Paolo Garcia
Sr Art Director: Raven Ngo
Art Director: Linh Lee
Designer: Kit tik