Samsung TV is positioned as the no.1 TV in the market with their top class design and quantum dot technology, giving people an immersive experience. The challenge for the brand in this most-anticipated AFF tournament is how to build the brand’s aspiration while amplifying its “Always no.1” campaign
“Can’t Wait For That One Moment…”
1 week before the tournament opening, we will warm up the football fans passion for the upcoming tournament by filling up the great football atmosphere that in coming. That one moment when everyone's life resolves around the only thing we can’t wait to join force together: AFF Cup 2018
The idea
We bring the whole nation together wherever they are, to CHEER AS ONE, with Samsung using a simple but engaging & trending channel - Facebook AR filters.
We developed a set of different filters with different interaction including face recognition, hand tracking, etc featuring Mr.Park and Vietnam elements to let the fan freely expressing themselves when cheering for their favourite team.
This time, users are asked to shout out "Việt Nam số 1!" when they share their cheering message for the team. Their submission is counted if they share on facebook with campaign hashtags #SamsungTV #ViệtNam #LuônLàSố1 and tag Samsung Vietnam fanpage. In this round, 4 lucky winners will be selected to reward 1 QLED TV and a small gift each for full football experience in this tournament.
