BITI’S EMBRACE | LUNAR NEW YEAR

THE BACKGROUND :
Pre-Tet season is the time when Vietnamese ladies need to meet all kind of deadlines. From spring cleaning to grocery shopping. From beauty care to work closure. This is the perfect season for us to own a pair of comfortable shoes so we can embrace such uncomfortable path.

THE IDEA :
"Êm chân cân Tết"
The comfortable shoes for the uncomfortable Tết preparation

THE VISUAL CONCEPT :
Elevating all the objects into the air so we can highlight the key features of our products: soft, light, comfortable. All the props as well as the main talent shall be flying lightly because with the physical support from these shoes, all the uncomfortable turns into so enjoyable like being on cloud nine.