Honda WAVE RSX | EMBRACE SPIRITED YOUTH
To create a campaign that reflects the youth's era, inspiring them to live their youth to the fullest, not afraid to be different, like the way Wave RSX make itself to be different among other similar bike models.
The idea
"Embrace Spirited Youth" | Thanh Xuân Rực Rỡ
The story is about young people passionately follow their dream without any worry, since Honda RSX is always be your side to support them. Therefore, we collaborated with indie band named "Đá Số Tới", who have fearless and young vibe, to lauch the new version of Honda Wave RSX
Client
Honda Vietnam
Agency
Dentsu One Redder
Credits
Sr. Creative Director: Vy Nguyen
Associate Creative Director: Linh Lee
Jr. Art Director: Khoa Mac
Jr. Copywriter: Mimi
Sr. Designer: Thành Đàm
Jr. Designer: Phạm Như Thảo, Trân Phạm
Account: Thảo Nguyễn, Trang Nguyễn, Hino, Tuấn Ngọc
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Production house: Sake Production
Film Dir: Lê Nhâm Quý
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Photographer: 282 Production