Milo TET Special edition - Exploring Tet in 3 regions
Encourage the gifting of MILO PWD Canister during Tet by letting kids explore 3 regions at home
Background
With the 3nd wave of COVID-19 in Viet Nam, the virus doesn’t show any signs of disappearing from Vietnamese life any time soon. It is likely that it will impact families’ willingness and opportunity to travel home or to different regions during Tet.
This Tet, Milo introduces three new cannister designs featuring Tet Celebration in the North, South and Central and allows your kids to discover them right at home.
THE IDEA
“MILO ENERGY ALLOWS YOU TO EXPERIENCE 3 DIFFERENT REGIONS THIS TET”
Client
Milo Vietnam
Agency
Ogilvy Vietnam
Credit
CD : Bj Galinato
Sr.Art Director: Linh Lee
Sr.Copywriter: Wendy Ngo
Designer: Quan Vo
Account: Tra My, Hau Pham, Thuy Tien, Nhi Le, An Nguyen