Whenever Vietnamese think of energy drinks, they think of Red Bull. In 2021, Red Bull became the main sponsor for Hoang Anh Gia Lai FC, Vietnam's football club with the largest fan base, thanks to their exciting playing style. Together, they launched a campaign to promote Positive Power within diverse communities.
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The Idea
POSITIVE POWER TO IGNITE INNER STRENGTH
We share the stories of football players and delivery drivers facing challenges. With Red Bull's endless positivity, their inner strength is sparked in every struggle, helping them move forward.
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Thematic TVC
Three players from different backgrounds share a common trait: the Positive Power from Red Bull. They unite on the field to deliver a strong performance together.
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Key visuals
On the key visuals, we captured positive moments of Footballer and Worker, when their inner strength is awakened. Using signature visual of Red Bull, the bull spirit - a metaphor for positive power, to show energy power comes from within.
Client
RedBull VietNam
Agency
Ogilvy VietNam
Credits
CD: Bj Galinato
Sr. Writer: Wendy Ngo
Sr. Art: Linh Lee
Sr. Designer: Minh Ngo
Designer: Quaan Vo